by GNqTtklnjw | Jun 11, 2019 | Blog
Familiarity with marketing technologies is a must for today’s CMO. However, the range of tech knowledge across CMOs varies widely. Even if every CMO can benefit from some technical familiarity, the reality is that some CMOs know very little about technology while...
by GNqTtklnjw | Jun 5, 2019 | Blog
With the adoption of technology in the personal and commercial spheres ramping up to breakneck speed, the need for clear objectives for key business personnel like CMOs has never been greater. CMOs need to know what their responsibilities are. It may seem like a...
by GNqTtklnjw | May 28, 2019 | Blog
Learn about the importance of CTOs and CMOs uniting their efforts to create optimal outcomes for their companies. You can make business better by uniting. Considering the vital importance of digital touch points—including mobile and Web interactions—for the success...
by GNqTtklnjw | May 21, 2019 | Blog
The role of the CMO has been evolving at a rapid pace in recent years due to the constant addition of new marketing technologies or martech. You only have to compare the tech budgets of marketing departments today to those five years ago to see a drastic increase in...
by GNqTtklnjw | May 13, 2019 | Blog
The career-centered social media network LinkedIn is the latest victim of phishing efforts on the part of cybercriminals—demonstrating that no organization, no matter how big, is immune to such threats. The phishing attacks are tailored to what LinkedIn users are most...