What The CMO Needs To Know About Marketing Technology

Familiarity with marketing technologies is a must for today’s CMO. However, the range of tech knowledge across CMOs varies widely. Even if every CMO can benefit from some technical familiarity, the reality is that some CMOs know very little about technology while...

Is The CMO Responsible For Digital Technology Decisions?

With the adoption of technology in the personal and commercial spheres ramping up to breakneck speed, the need for clear objectives for key business personnel like CMOs has never been greater. CMOs need to know what their responsibilities are. It may seem like a...

Can CMOs and CTOs Unite?

Learn about the importance of CTOs and CMOs uniting their efforts to create optimal outcomes for their companies. You can make business better by uniting.   Considering the vital importance of digital touch points—including mobile and Web interactions—for the success...

What Role Must The CMO Play In Technology Decisions?

The role of the CMO has been evolving at a rapid pace in recent years due to the constant addition of new marketing technologies or martech. You only have to compare the tech budgets of marketing departments today to those five years ago to see a drastic increase in...